I’m a Creative Director with over 14 years’ experience shaping brands for global organisations and emerging companies. My work focuses on translating strategic positioning into clear, distinctive identity systems that operate coherently across digital, physical, and experiential touchpoints.

I’ve led brand projects across sectors including technology, finance, hospitality, and professional services, helping organisations evolve, reposition, or define themselves at moments of change. My approach is concept-led and design-driven, using brand as a tool to create clarity, meaning, and long-term relevance.

Having worked across both independent studios and global agencies, I bring a balance of rigour and agility, combining strategic thinking with hands-on creative direction to build brands that are coherent, scalable, and culturally resonant.